As is obvious, there is an umpteen number of skincare products flooding the market already.

What really is the necessity for a new one?

Anybody strolling across malls and shopping arenas will walk into numerous shelves stacked overflowing with products of so many different names and promises. It’s a difficult choice to choose a vital few from a trivial many. Some of the products are a result of great expertise in marketing while some are products arising from self claiming individuals rather than based on any scientific evidence. I wondered why there was a need for so many products with tall claims , if the fundamental problem was one and the same! As a dermatologist with 26 years of clinical and cosmetic experience, my resources were limited to guiding patients visiting my clinic but now I have poured in my efforts into skincare products that are simple and effective preparations. I’ve been molding products for the past 5 years that my patients have been regularly using that provided great and straightforward results. Now, I’ve extended the availability of these clean and simple skincare to an online platform where people will get better access to products that will speak for themselves!